The provided tables illustrate the sales figures, measured in millions of euros, for Fairtrade-labelled coffee and bananas across five European countries in 1999 and 2004. Overall, sales of Fairtrade products experienced a significant upward trend during the five-year period, with bananas generally generating considerably higher revenue than coffee. While coffee sales increased in all listed nations, the pattern for bananas was more varied, seeing substantial growth in some countries but declines in others. The UK emerged as the largest market for Fairtrade coffee by 2004, whereas Switzerland consistently dominated the banana market. Regarding Fairtrade coffee, the UK showed the most remarkable growth, with sales soaring from 1.5 million euros in 1999 to 20 million euros in 2004. Switzerland also saw its sales double from 3 million to 6 million euros over the same period. Lesser but still positive increases were observed in Denmark (from 1.8 to 2 million), Belgium (from 1 to 1.7 million), and Sweden (from 0.8 to 1 million euros). Turning to bananas, Switzerland maintained its position as the primary consumer, registering a substantial rise from 15 million euros in 1999 to 47 million euros in 2004. The UK also demonstrated strong growth, with sales escalating from 1 million to 5.5 million euros, and Belgium's figures quadrupled from 0.6 million to 4 million euros. In contrast, two nations experienced a decline: Sweden's sales dropped from 1.8 million to 1 million euros, and Denmark saw a reduction from 2 million to 0.9 million euros.
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